OUR MISSION

At Better Nature, we make protein without compromise. Delicious, all-natural meat alternatives that don't compromise on people, the planet or animals. How do we do this?

 

People

We don’t see wellbeing as a number on the scales or an Instagram aesthetic. We see it as feeling happier and healthier in ourselves, whatever that may look like. This is why we make products that taste great, meet our nutritional needs and help us live our best lives, using the protein powerhouse that is tempeh.

We want to leave people feeling happier after interacting with us - from our lovely customers and followers to the wonderful people in our supply chain. Everyone’s experience with Better Nature should be a positive, enjoyable and delicious one. We’re all about sharing that tempeh love!

We care about all people, and this means advocating for and supporting those that society often neglects. We want everyone to feel that they are represented, valued and celebrated at Better Nature - that they truly belong. This may not happen overnight, but we’re working hard to get there and won’t stop until we do.

We’re so grateful to Indonesia and its amazing people for providing us with the gift of tempeh, including our Indonesian team members and mentors. We do whatever we can to give back to this incredible country, whilst also sharing the magic of tempeh fermentation with other communities that could benefit from it.

Planet

We minimise waste in all our internal operations, from our marketing to our research, including opting for renewable and recycled materials where possible. Where minimising waste isn’t possible (for the time being), we offset it. All our products are plastic-neutral and we aim to be a 100% plastic neutral company by 2022.

We minimise our carbon emissions as much as we can. We do this through using tempeh, which produces 95% less carbon emissions than beef. We also run our office on renewable energy and offset its carbon emissions, run carbon-negative deliveries, limit travelling but offset where this isn’t possible and aim to become 100% carbon neutral by 2023.

We only work with responsible suppliers that uphold our environmental and ethical standards, outlined in our Better Way Policy (which all our suppliers have to sign before working with us). This relates to how they treat the planet and the people and animals living on it. If they want to be our supplier, they’ve got to get with our friends (people, the planet and animals - if that wasn’t clear!).

Animals

We believe that we can only become a truly healthy and happy planet when we stop the harming of animals. This is why we don’t use animals and/or animal products in any of our business operations, from our products to our research. No animals (beyond furry office visitors) to be found here!

We want to live in a world where meat is a thing of the past. This is why we are creating plant-based proteins that are better than animal proteins, in terms of taste and nutrition. Tempeh is already a complete protein source packed with fibre and micronutrients, but we’re working on world-leading research to make it the greatest source of plant-based B12, as well as other key nutrients like Vitamin D. The steaks have never been higher!

We want nutritious, plant-based eating to be accessible and inclusive to all. We don’t want to overwhelm people with labels or judgment, but rather create a supportive, welcoming community that encourages everyone to live life #TheBetterWay, whatever that looks like to them. We also want to help break down the many barriers around eating well, so as many people can do so as possible.


To find out how we’re doing, check out our tracking page here!