Our Story

Love for tempeh

Our story begins with two of our founding members, Driando and Elvira, who grew up in Indonesia, where tempeh originates. For a long while, they took tempeh for granted - seeing it as the basic, street food everyone else perceived it to be. But soon enough, they started to realise they had something special here - a protein source that was all-natural, plant-based, versatile, great for the gut… (the list really does go on). If this was the case, why weren’t Indonesians celebrating it, let alone those further afield? This drove Driando and his family to set up a charity to promote tempeh in Indonesia and beyond (our charity partner the ITM). But there was still a long way to go and more voices needed to share tempeh with the world…

Meanwhile, another founding member, Fabio, went on a trip to Java where he tried tempeh for the first time and fell in love. Literally head over heels. He couldn’t believe that something so natural, nutritious and simple could be so delicious and versatile - and even more surprisingly, how it could be so overlooked in Indonesia, let alone elsewhere. He knew the world needed to know about tempeh and he was ready to help however he could...

Passion for plant-based

Over in the UK, one of our founding members Elin was a long-time vegetarian and vegan, passionate about promoting a plant-based diet for the health and happiness of people, animals and the planet. Soon enough, she had encouraged one of her friends and soon-to-be co-founding member Chris to adopt a veggie diet, then vegan (what can she say, she’s pretty convincing!). With both of them keen on health and fitness, they were searching for an all-natural, tasty protein source. Then they came across the magic of tempeh...

Match made in heaven

Then we all came together (ok, it wasn’t quite that easy but we’re all busy people so let’s just focus on the highlights!). With a love for tempeh, a passion for plant-based eating and a common will to make the world a healthier, happier, fairer place, Better Nature was born!

Since then, the wonderful Noora, Ursa, Lidwina, Thalis and Anand have joined our growing team, all with the mission to encourage everyone to join us in living life, the better way! You can learn more about our gang of superbeans (aka our team) right here.